Gen Z research and insights

We help marketing teams to better understand Gen Z and create more effective marketing strategies

Speak to a Gen Z expert

Trusted by these brands and many more…

Introducing Beans iD

At Pion, we're passionate about connecting businesses with the right consumers. That's where Beans iD, our powerful verification tool, comes in. But Beans iD is more than just verification – it's also a gateway to exclusive discounts.

Why marketing teams love Pion’s research

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Remove the guesswork from your marketing strategy

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Test concepts, content and channels before applying extensive resources to maximize your budget and results.

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Hear directly from your target audience

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Get direct feedback from the people who matter the most, your customers and those you’re hoping to win from your competitors.

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Panel with global representation

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Run panels with our proprietary research groups, which includes thousands of verified young people from the UK, USA, Australia, Canada, Germany, France and more.

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Utilize our 1st party data on Gen Z consumers

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Access our own global, rich and unique 1st party data on the daily shopping habits of millions of Gen Z consumers.

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Remove internal bias

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Make effective data-driven decisions with insights from an independent third party, cutting through the internal debate on what Gen Z wants.

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100%
Coverage of consumer
group members
100+ Countries
as truly global capability
30+ million
annual
verifications
1+ billion
total addressable
market
3,500+ Brands
Brands in The largest closed consumer network

Ask a Gen Z

Ask your questions to our youth panel every month and drive informed decision-making for your brand.

Ask your questions to our youth panel every month and drive informed decision-making for your brand.

Campaign effectiveness

Find out if your campaigns are sending the right message to your target audience.

Find out if your campaigns are sending the right message to your target audience.

Creative testing

Test out your new advertising strategy before launch and gain genuine insights.

Test out your new advertising strategy before launch and gain genuine insights.

Concept testing

Test your ideas, statements, positioning or brand messaging before it’s out in the world.

Test your ideas, statements, positioning or brand messaging before it’s out in the world.

Bespoke research projects

Want to dive into your brand perception? Or how do you compare with competitors? Talk to our team about a Bespoke Research Project!

Want to dive into your brand perception? Or how do you compare with competitors? Talk to our team about a Bespoke Research Project!

Take it from them...

A woman in a floral dress sitting in tall grass wearing a FatFace branded jumpsuit.

FatFace

UK-based lifestyle and clothing brand, FatFace, wanted to position and promote their brand as stylish, modern and perfect for the student market.
A box with a Domino's pizza and a side of wedges and garlic pizza bread on a wooden table.

Domino's

After the success of their first Creators campaign with us, Dominos invested in Creators once more to support the launch of their new pizza.
You're in good company
3,500+
global brands
trust Pion
Speak to a Gen Z expert
Speak to a Gen Z expert
FAQs

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“The Pion research team provided engaging, professional, and high-quality responses to our brief, despite a challenging timeline. Their insightful outputs have greatly influenced our student marketing strategy moving forward.”

National Express

“Pion’s research content is so valuable. The team has learned and continues to learn so much.”

Hallmark

“Understanding how to adapt to and engage with the constantly evolving world of Gen Z is incredibly insightful.”

RMP Enterprise

“Pion’s invaluable research provided direct access to our client's target audience, delivering fair and detailed insights. Their adaptability and responsiveness throughout multiple projects ensured timely delivery and key insights for decision-making. This research has equipped our client with an accurate understanding of market opinions and evidence to support strategic decisions.”

Anything is Possible Media

Resources: Youth Trends report

To reach Gen Z, your marketing needs to be at the cutting-edge of youth culture. Our 2023 Youth Trends Report is your ultimate guide to get your marketing mix on point.

We explore the cultural, digital and tech trends impacting the lives of 16-25s.

A Gen Z female with pink hair and green sunglasses, looking stylish and confident.

Youth Trends Report 2023 UK

A Gen Z male in a colorful floral shirt and cool sunglasses, looking stylish and ready for some fun in the sun.

Youth Trends Report 2023 US

Have questions and want to explore adding research to your campaign planning?

Speak to a Gen Z expert

Verification powered by

The Beans iD logo

Create offers for verified customers

Don’t frustrate customers by asking them to verify their status everywhere they shop. With Beans iD, your customers and millions more are already pre-verified through the world's largest network of participating retailers.

Get started for free
Contact sales

25% uplift

in likelihood of conversion after verification

30% boost

on order value when discounts are offered

82% more

likely to complete purchase with discount

Seamlessly launch your offers online, in stores or on your app 👇

Online store
Physical store

No dev required

Customisable

100+ countries

Unlock Your Exclusive Discount at [your brand]

Student Discount

Military Discount

Healthcare Worker Discount

Back

20% Discount

See discount Terms & Conditions

How to get your code

1

Create a free Student Beans account.

2

Verify your student status in 2mins.

3

Reveal and enter your code at checkout.

SBV6T8OA4Y

This is a single use code. You will need a new code if you've already used the one above

Reveal code

QR Code

Barcode

Numeric code

The Student Beans users avatar
NAME
Christopher Weston
INTITUTION
University of Worcester
SBV6T80A4Y

Verification trusted by teams at

Five steps to grow your CRM and engage customers across key journey points

Create and own your discounts

Use our unique portal to create, run and own targeted offers for up to 10 exclusive consumer groups and connect with your perfect audience. Customise the look and feel of your offer using our easy-to-use discount creator, making sure you stay on brand as you connect with millions more customers across their key touch points.

See our pricing plans
The create discount screen within Pion portal

Promote your offer

Promote offers on your website, place stickers in the windows of your stores or shout about it on socials and via email campaigns. Pion will work with you to engage your customers across multiple channels, meaning you’ll convert more and grow your brand identity at the same time.

See our pricing plans
The Student Beans window sticker

Verify your consumers

Using our secure, flexible and global verification software you can verify up to 10 consumer groups with a variety of verification methods, including email, manually checked proof and more. Beans iD has already pre-verified millions of customers, so yours can transact seamlessly through our system without verifying again.

See our pricing plans
The verification screen your customers will see

Grow your CRM

Gather zero-party data on verified customers to enhance your personalization, CRM and loyalty programs. Manage and grow your lead lists within portal. Everything remains inside your offer ecosystem.

See our pricing plans
The leads screen within Pion Portal

Optimise offer performance

Review real-time performance of your offers to inform your targeting, trading and promotion strategy. Your portal provides insights to help you easily judge success of A/B tests and report back to your business your return on investment, plus much more.

See our pricing plans
The Analytics screen within Pion Portal

Maximise your brand's offer visibilty

Helping you drive growth with valuable consumers, we’ll create a dedicated brand page on our marketplaces - Student Beans & Beans iD - where your offer will be discovered by millions of monthly active shoppers.

Get started for free
Contact sales
FAQs

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Seamless integration across every channel

Web

Plug and play with a button on cart to reduce basket abandonment and a landing page to capitalize on branded search traffic. Both integrations are available with our Shopify app or web script. We also offer a fully hosted landing page option.For integration with an existing loyalty or rewards program or any other bespoke user journeys, we recommend using our Beans iD API or Single Sign On (SSO).

App

Plug and play with our hosted app landing screen. Simply place a call to action with a link we provide prominently in your app and we take care of the rest. For integration with an existing loyalty or rewards program or any other bespoke user journeys, we recommend using our Beans iD API or Single Sign On (SSO).

Stores

With the resurgence of IRL shopping, don’t give your potential customers a reason to go next door - secure footfall, capture spend and drive more sales during shoulder periods with an in-store gated offer.Provide an in-store discount to customers that present their verified Beans iD, digital ID card when paying. Add additional tracking and unlock new and unique user insights with the use of voucher codes, barcodes or QR codes.

Pricing to suit your brand, no matter the size

Get started for free
Contact sales