Marketing campaigns to reach, engage and convert Gen Z
We help consumer brands win the hearts and habits of Gen Z on-campus, online and in culture.
Trusted by these brands and many more…
Introducing Beans iD
At Pion, we're passionate about connecting businesses with the right consumers. That's where Beans iD, our powerful verification tool, comes in. But Beans iD is more than just verification – it's also a gateway to exclusive discounts.
Why marketing teams love working with Pion
Campaigns informed by insights, rooted in culture
Ensure your campaign authentically connects with Gen Z with an insights driven strategy that leverages our first party data, proprietary research, 20+ years of insight and concept co-creation with our community.
Solutions for every channel
Choose from a combination of research, branded content, influencers, social, experiential, OOH, paid media, lead capture and conversion solutions with guidance from our in house strategy team to help you achieve success with Gen Z whatever your brief.
1st party customer data
Utilise our unique 1st party data set on the verified purchases and behavioural intent from millions of Gen Z shoppers to improve your segmentation and re-targeting. Identify and engage the high intent or strategic audiences that align with your student marketing goals.
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An agency partner and a brand students love
We don't just deliver award winning campaigns for hundreds of brands. We also do it for ourselves - everyday. Engage the Student Beans audience of millions of active students and millions more via our campus and creator network.
Capture leads and conversion
Drive sign ups and redemptions of your competitions, gated discounts, rewards programs, app downloads and product trails by promoting your offers to high intent student shoppers across our Student Beans marketplace.
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On campus, online and IRL Gen Z advertising
Student and graduate discounts
Launch your own gated offer programs for students or graduates with our Beans iD verification products for your website, apps or stores to unlock access to the world's largest community of student shoppers via the Student Beans website, app and CRM.
Influencers, creators and brand ambassadors
Engage with our community to co-create authentic user generated content, launch an influencer campaign to amplify your brand messaging or activate an always-on brand ambassador program.
On campus, OOH and experiential
On campus activations and roadshows, in-store and shopping mall experiences, sampling and in person lead capture or leverage our OOH network to target high density student populations.
Branded content
Our experienced team can help you speak the same language as Gen-Z and create authentic content that resonates with our engaged following via the channels where they are most receptive.
Research
Test creative, concepts and content to optimise performance, measure campaign effectiveness pre, during and post campaign or track your brand's Gen-Z benchmarks vs your category and competitors to measure your improvement overtime.
Take it from them...
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trust Pion
Ready to reach, engage and convert Gen Z?
Got questions about advertising?
Our full-funnel marketing puts your brand at the forefront of your customers' minds at every stage of their purchasing journey. Our combination of products and services provides a marketing strategy from concept through to purchase.
Yes, we provide detailed analytics and reporting tools that allow you to track the performance of your advertisements.
We offer a diverse range of advertising products, including: on-platform media, email campaigns, influencer marketing, experiential campaigns, and many, many more…
Influencer campaigns involve collaborating with influential individuals to promote your products or services in collaboration with Pion. Contact our team to discuss your goals, and we'll help you find the right influencers for your campaign.
Student Beans Creators is our influencer campaign targeted at our Student Beans audience. They're multi-channel creator campaigns with content produced by Gen Z for Gen Z.
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