Domino’s

Background

With over 1,200 stores nationwide, Domino’s is one of the UK’s favourite pizza takeaway brands and is a real hit among students especially through Student Beans, Pion’s student verification technology.

‍

Solution

After the success of their first Student Beans Creators campaign, Domino’s invested in creators once more to support the launch of their new pizza - the Ultimate Chicken Mexicana. In order to spread awareness of their new pizza among Gen Z, four influencers created TikTok videos to engage the market.

‍

Results

Building on the learnings of their first campaign, we yielded even better results this time around: using less budget, we increased clicks (38%YoY) and Views (34% YoY). As a result, Domino’s has re-booked their next Student Beans Creators campaign with Pion!

‍

"Our first Student Beans Creators campaign was a huge success, so much so we invested in another one for our new pizza! The team came up with brilliant concepts, ideal creators and made the whole process seamless. We’re excited to work with them again!"

Alex Smith, Affiliate Manager