18th & 19th June 2025
Introducing
The World's Largest
Youth Marketing Festival
What is YMS?
At YMS, our mission is to bridge the connection between young individuals, brands, and the genuine trends that shape Gen Z's reality today. Don't miss your chance to be part of the movement at YMS!
Learn from the best of industry
Insights, innovative concepts and invaluable networking opportunities all geared towards propelling your Gen-Z marketing strategy to new heights.
Network with a diverse audience
Our audience comprises influential marketing leaders hailing from sectors including fashion, tech, health & beauty, travel, finance, and lifestyle.
Attend YMS 2025
We can’t wait to welcome you to next year's YMS. Listen to the brands influencing today's youth culture and those poised to shape the future. Pre register today to secure your early bird ticket for YMS and save up to £500.
Former Lawyer and WSL and Women's Championship football player. Now heads up She's A Baller, the UK's largest independent women's football social media platform and creative agency.
Marketing has been a passion of mine since age 15, when I first realised the potential of this field to shape narratives and create meaningful connections between brands and people. Early on, I started giving career talks to Year 11 and sixth form students around North and East London, sharing the often-unseen creative and strategic avenues that marketing offers. Those experiences showed me the power of mentorship and ignited a lasting desire to inspire others about this dynamic career path. Currently, I develop strategy and ideas for all multi-channel seasonal campaigns and marketing activations at Ann Summers.
Former Professional Footballer, 11 years Nike experience in product and marketing. Skechers for the last 2 years to launch Skechers Football; 1 year product development, insights and strategy development. Building and manage Sports Marketing, Athlete Services, Retail and Social departments. Now Skechers Football is 1 year in the market; 8 football footwear launches, 2 new price points across 6 new soleplates and 100+ athletes globally.
Working at Three since 2021, Nicole leads their Chelsea FC Women's Sponsorship - managing Three's award winning campaign, the #WeSeeYou Network. Alongside her work in Women's Football, Nicole also works on Three's music festival partnerships.
Award winning marketeer and football enthusiast. Sola Kasali (she/her) joins us at YMS, having worked across the world’s biggest gaming publisher for close to ten years, delivering the newly named EA SPORTS FC gaming franchise.Focused on club, league and football federation relationships, her role bridges the authenticity of football in the real and virtual worlds as we know it.
Yas (they/them/theirs) looks after all things TikTok at RSPB. In the past year, they've inspired young people to get involved with nature through the use of absolutely unhinged bird memes.
Want to get involved?
Become a YMS partner and generate the leads you need in 2025. Make YMS 2025 part of your strategy by spotlighting your brand. Highlight your products and services to senior marketers, CMOs, and department heads, demonstrating your thought leadership and industry expertise.
Discover a wealth of content spanning 11 different content tracks
Dive into the world of Creators, where you'll uncover the latest trends and insights from the most influential voices shaping youth culture.
Master the world of Digital Marketing by exploring cutting-edge strategies in SEO, social media, content, and paid ads. Learn to leverage data for maximum campaign impact.
Immerse yourself in Innovation, discovering groundbreaking ideas and technologies set to revolutionize the industry.
Navigate the evolving landscape of Retail, where you'll learn how to stay ahead in a rapidly changing market.
Master the art of Ecommerce with cutting-edge strategies to drive your brand's online success.
Join us for a Trends & Culture deep dive. Uncover the latest trends shaping consumer behavior and industries. Leverage social movements, tech advancements, and audience insights to inform your strategy.
And that's just a flavor of 6 of our 11 content tracks —there's so much more to explore and engage with at YMS LDN! Join us for a day packed with inspiration, knowledge, and networking opportunities that will elevate your brand to new heights.
Hear talks from 100+ industry experts
Get inspired at this year's YMS LDN! Discover the brands that are revolutionizing Gen Z marketing and hear directly from the youth voices that bring a fresh, unique perspective.
Gain invaluable insights from industry leaders who are setting new standards and shaping the future of marketing to the next generation.
Don't miss this opportunity to learn from the trailblazers and trendsetters who are transforming the landscape—join us for an unforgettable event that will empower you with the knowledge and connections to elevate your brand.
Get your hands on the latest Youth Trends Report
Get ready for an exhilarating plunge into the realm of Gen Z at YMS LDN! Gain access to exclusive insights from Pion’s 2025 Youth Trends Report and Gen Z Pulse Tracker, giving you a competitive edge in understanding the future landscape.
Join us to stay ahead of the competition and harness the power of these invaluable insights, available only to YMS LDN 2025 attendees.
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Purchase tickets
Who attends YMS?
Marketing & Digital leaders from brands, agencies & media companies looking to understand & engage Gen-Z
