FatFace

Background

A lifestyle and clothing brand based in the UK, FatFace wanted to position and promote their brand as stylish, modern and perfect for the student market.

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Over half of our student community didn’t believe that FatFace was targeted towards Gen Z. Based on key insights, we used the festive period to change these perceptions and launched a Christmas campaign.

Solution

As a way of increasing brand affinity, we worked with our student Creators to create content that focused on Gen Z festivities, showing what matters most to them and how FatFace can play a part in this. To support the campaign, 25 creators shared content across TikTok and Instagram to engage the market. This included TikTok videos, Instagram reels/posts, and sharing offer-related ads on stories.

Results

Showcasing everything from FatFace’s Christmas PJs to cosy scarves, the campaign (and range!) was a huge hit with the target audience. All KPIs surpassed target, proving there’s appetite amongst students to find out more about FatFace.

21K+ Clicks

2M+ Views

2.7M+ Impressions

120% Revenue Uplift

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