Attract and acquire any closed consumer group

Build your brand’s relationship with the next generation and capitalize on their purchase motivations with 83% of students more likely to shop where there’s a targeted discount. 

With over 200 million within our global market coverage, this consumer group is our largest. We verify students who are currently in higher education at a recognized school or university and must be studying at least 10 hours per week for a minimum of 12 weeks.

As students transition out of education and into full time employment, they continue to look for gated offers to support them. Combined with the recent cost of living crisis, it’s no surprise that searches for graduate discounts have increased 120% YoY.

Our key markets cover an opportunity of 3.4 million graduates who have completed their studies in the last 5 years. 

With a combined key market size of 21 million, show that your business appreciates the service of those in this consumer group with a gated offer. 

We verify those who are within the military full-time, reserves and veterans, ensuring full coverage, and from our research 88% are searching for a discount when making a purchase. Combined with search volumes increasing 22% YoY, your offer can take advantage of this high intent traffic.

Across our key markets, the market size potential of healthcare workers is 20 million, making this a valuable consumer group to build loyalty who have told us they’re looking for discounts weekly. 

We verify those who work in a healthcare or social care setting, including healthcare students, frontline healthcare workers and other healthcare workers not in direct patient contact. 

Giving back to this consumer group shows your appreciation to key workers and the value they bring to the community, and which searches up 50% YoY, they’re looking for your offers. 

Our key markets cover over 4.5 million teaching staff. This refers to individuals involved in teaching including classroom teachers, special education teachers, one-to-one teaching inside or outside a regular classroom. Teaching staff also includes chairpersons of departments whose duties include some amount of teaching.

With a key market coverage of 4.5 million, start building brand affinity and loyalty by supporting those who serve the community. Plus, our first responders have the highest AOV of all our consumer groups with an average of £147, demonstrating their purchasing value. 

We verify first responders as those responsible for going immediately to the scene of an accident or emergency to provide assistance.

Support the charity workers consumer group which includes either a paid employee or volunteers within a charity. 

As this group includes volunteers, targeted discounts will positively impact purchase decision-making and conversion. 

With over 20 million charity workers within our key markets, this is a significant group to start targeting.

A person on low income refers to a person who is currently receiving government financial aid and support. 

A price sensitive consumer group, our key markets cover 46 million, giving you an opportunity to drive loyalty with new customers. 

People with disabilities are a significant consumer group with purchasing power. In the UK alone they’re worth £274 billion per year to businesses, and with high streets often inaccessible, ecommerce is key. 

We verify any person who has a physical or mental impairment, where the impairment has a substantial and long-term adverse effect on the person's ability to carry out normal day-to-day activities.

Our key markets give a coverage of X million, showing the value and opportunity this consumer group can provide.

On average families spend £11k in the first year of being parents. Due to this increase in spending, this consumer group is looking for discounts and are motivated by price. 

With a coverage of 28 million within our key markets, we verify parents including those expecting (20+ weeks), adoptive parents, foster parents and guardians, also allowing consumers to verify with children up to 5 years old.