Experiences and events
Create memorable moments with Gen Z, in-person and on-campus
Trusted by these brands and many more...
Why marketing teams love Pion’s experiential campaigns
Rooted in student culture
Using our own data and insights, we root your experiential campaigns in student research that ensure your event resonates with your target audience
Gen Z experts
Our team of experts don't just create successful activations for hundreds of brands. We also do it for ourselves - everyday. We can help you to generate concepts that cut through the noise and create lasting memories
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Immersive experiences
The Gen Z student market is saturated, so capture their attention and involve them in a meaningful experience that kick-starts their brand affinity
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Capture data
Millions of students already use our app, Student Beans. Instantly capture their data in one tap for your CRM, competition, gated offer program or any other activation
Enhance with social, digital and OOH
Extend your experiential activation by integrating your social, digital and OOH campaigns pre, during and post event
Ways to get involved
Let us take the pain out of your entire experiential activation by running it for you. We provide end to end support for all your logistical needs, creative concepts and data capture.
Freshers/back-to-school fairs
On campus
In-store
Shopping mall
Interactive installations
Product sampling
Lead capture
Freshers/back-to-school fairs
On campus
In-store
Shopping mall
Interactive installations
Product sampling
Lead capture
Experiential activations with a partner you can trust
campuses
can reach
Take it from them...
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trust Pion
Got questions about experiential?
We offer a range of experiential events depending on your brand and goals! Some examples include on-campus, in-store, shopping-mall events, as well as product sampling, interactive installations and more…
Experiential events allow your brand to connect with students in a direct and engaging way, creating lasting impressions and fostering brand loyalty. They provide the perfect opportunity for students to interact with your products or services firsthand, leading to increased brand awareness.
Our primary audience for experiential events are students! But we’ll work to target your key consumers. This can depend on location, theme and objectives.
It depends on the event, but we’ll work with you to discover your goals for this event and work towards reporting on those metrics. Normally, we assess attendance numbers, engagement levels, social media reach and interactions and feedback from attendees. We will provide a detailed post-campaign report to understand the impact of the event.
Absolutely! Our team of experts ensure each event is tailored to align with your brand’s identity, objectives and target audience. We’ll work with you to develop unique concepts to reflect your brand’s values and resonates with students.
The costs depend on the scale and complexity of the event but we offer bespoke options that can fit different budgets and objectives. Get in touch and we can work out what’s best for your brand.
We take care of all the logistical aspects of the event, including securing permits, arranging insurance, coordinating with venues and managing on-site operations. Our aim is to create a hassle free event!
Yes! We encourage it. Enhance your event by using photos, videos and social media posts in paid social campaigns to make your event live on.
