Gen Z research and insights
We help marketing teams to better understand Gen Z and create more effective marketing strategies
Trusted by these brands and many more…
Introducing Beans iD
At Pion, we're passionate about connecting businesses with the right consumers. That's where Beans iD, our powerful verification tool, comes in. But Beans iD is more than just verification – it's also a gateway to exclusive discounts.
Why marketing teams love Pion’s research
Remove the guesswork from your marketing strategy
Test concepts, content and channels before applying extensive resources to maximize your budget and results.
Hear directly from your target audience
Get direct feedback from the people who matter the most, your customers and those you’re hoping to win from your competitors.
Panel with global representation
Run panels with our proprietary research groups, which includes thousands of verified young people from the UK, USA, Australia, Canada, Germany, France and more.
Utilize our 1st party data on Gen Z consumers
Access our own global, rich and unique 1st party data on the daily shopping habits of millions of Gen Z consumers.
Remove internal bias
Make effective data-driven decisions with insights from an independent third party, cutting through the internal debate on what Gen Z wants.
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Ways to get involved
Ask a Gen Z
Ask your questions to our youth panel every month and drive informed decision-making for your brand.
Ask your questions to our youth panel every month and drive informed decision-making for your brand.
Campaign effectiveness
Find out if your campaigns are sending the right message to your target audience.
Creative testing
Test out your new advertising strategy before launch and gain genuine insights.
Concept testing
Test your ideas, statements, positioning or brand messaging before it’s out in the world.
Take it from them...
trust Pion
Have questions and want to explore adding research to your campaign planning?
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