How to read Generations A to Z
What do we already know about the next generation and how will they be doing things differently? Get prepared for another generational shift as Josephine Hansom from Savanta shares her take on the largest generation of all time - Gen Alpha!
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Josephine (she/her) is a Fellow of the Market Research Society and has spent most of her career focused on understanding Gen Z.
As part of the senior team at Savanta she leads it’s Next Gen practice. She was the Managing Director of YouthSight research until it was acquired and before that she spent nearly a decade at GfK.
Josephine is an active member of the MRS, sitting on its Board as well as sitting on the steering group of MRSpride. She co-hosts the podcast OUTsights and is passionate about making market research an industry where everyone can succeed.
Josephine is also a regular on the international conference circuit, sharing her take on generational theory supported by Savanta’s unique State of the Youth Nation tracking data.