As the Head of Corporate Communications and External Affairs at Girlguiding - the UK's largest youth organisation for girls - Abby is passionate about storytelling and amplifying girls’ voices within these stories, sharing issues and topics that are important to them.
She helps to strengthen Girlguiding’s external presence and reputation by overseeing a busy press office, influencing sectors and government, and managing the corporate narrative of the organisation.
Previously, Abby worked at a communications agency focused on positive change, from preparing the UK for the EV era to guiding parents and young people on post-16 educational options.
As the Head of Corporate Communications and External Affairs at Girlguiding - the UK's largest youth organisation for girls - Abby is passionate about storytelling and amplifying girls’ voices within these stories, sharing issues and topics that are important to them.
She helps to strengthen Girlguiding’s external presence and reputation by overseeing a busy press office, influencing sectors and government, and managing the corporate narrative of the organisation.
Previously, Abby worked at a communications agency focused on positive change, from preparing the UK for the EV era to guiding parents and young people on post-16 educational options.
Alexandra is Senior Content Executive at Pion, working on blog content, social media content and with the wider insights team for long-form guides and reports. She is a digital native with a background in content marketing and a passion for all things Gen Z.
Her simple pleasures include Radio 4 in the morning, old X-Factor auditions, pop culture trivia and drinking her body weight in Diet Coke.
Alexandra is Senior Content Executive at Pion, working on blog content, social media content and with the wider insights team for long-form guides and reports. She is a digital native with a background in content marketing and a passion for all things Gen Z.
Her simple pleasures include Radio 4 in the morning, old X-Factor auditions, pop culture trivia and drinking her body weight in Diet Coke.
Charlie Cooper Henniker is Head of Brand Experiences at ITV where he’s responsible for the development and production of title-led and brand activity with a particular focus on content creator and commercial audiences. Prior to this Charlie was Director of Global Production at the LEGO® Group, creating content and experiences for fans. He has also led event and production teams at BBC Studios, toured comedy shows internationally and at the Edinburgh Festival Fringe, published on the topic of Indian Cinema and produced a range of theatre projects.
Charlie Cooper Henniker is Head of Brand Experiences at ITV where he’s responsible for the development and production of title-led and brand activity with a particular focus on content creator and commercial audiences. Prior to this Charlie was Director of Global Production at the LEGO® Group, creating content and experiences for fans. He has also led event and production teams at BBC Studios, toured comedy shows internationally and at the Edinburgh Festival Fringe, published on the topic of Indian Cinema and produced a range of theatre projects.
Clem completed a Drama degree and a Masters in Production Design before going on to form award-winning theatre company Kill The Beast. He has worked as a writer, designer and director in theatre for more than 10 years, including a significant time at Punchdrunk. Clem now brings brings his creative expertise to SWAMP, crafting groundbreaking brand experiences that have thrilled audiences the world over.
Clem completed a Drama degree and a Masters in Production Design before going on to form award-winning theatre company Kill The Beast. He has worked as a writer, designer and director in theatre for more than 10 years, including a significant time at Punchdrunk. Clem now brings brings his creative expertise to SWAMP, crafting groundbreaking brand experiences that have thrilled audiences the world over.
Eni Shabani (he/him) is Founder and Director at Rising Ballers, the biggest Gen Z football media brand in the UK. A passionate and purpose-led entrepreneur, Eni founded Rising Ballers to combat the lack of support and representation young and aspiring football players had. Originally working as a private equity consultant, Eni saw how disheartened his brother Brendon felt while playing at academy level and wanted to do something to help change that. Recognising a gap in the digital market for a community platform that would speak directly to grassroots football fans, Eni set about building a network to shine a light on young ballers.
Now on a mission to create culture and opportunity within football for the next wave, Eni’s impact spans far and wide. The Rising Ballers network has one of the most engaged, authentic communities out there boasting a following of 9M and impressive repertoire of brands partnered with. From activating successful campaigns and projects with the likes of Adidas, PlayStation and Premier League to running grassroots talent-finding tournaments up and down the country, the RB network educates and entertains communities while keeping young representation at its core.
Eni Shabani (he/him) is Founder and Director at Rising Ballers, the biggest Gen Z football media brand in the UK. A passionate and purpose-led entrepreneur, Eni founded Rising Ballers to combat the lack of support and representation young and aspiring football players had. Originally working as a private equity consultant, Eni saw how disheartened his brother Brendon felt while playing at academy level and wanted to do something to help change that. Recognising a gap in the digital market for a community platform that would speak directly to grassroots football fans, Eni set about building a network to shine a light on young ballers.
Now on a mission to create culture and opportunity within football for the next wave, Eni’s impact spans far and wide. The Rising Ballers network has one of the most engaged, authentic communities out there boasting a following of 9M and impressive repertoire of brands partnered with. From activating successful campaigns and projects with the likes of Adidas, PlayStation and Premier League to running grassroots talent-finding tournaments up and down the country, the RB network educates and entertains communities while keeping young representation at its core.
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Marketing has been a passion of mine since age 15, when I first realised the potential of this field to shape narratives and create meaningful connections between brands and people. Early on, I started giving career talks to Year 11 and sixth form students around North and East London, sharing the often-unseen creative and strategic avenues that marketing offers. Those experiences showed me the power of mentorship and ignited a lasting desire to inspire others about this dynamic career path. Currently, I develop strategy and ideas for all multi-channel seasonal campaigns and marketing activations at Ann Summers.
Marketing has been a passion of mine since age 15, when I first realised the potential of this field to shape narratives and create meaningful connections between brands and people. Early on, I started giving career talks to Year 11 and sixth form students around North and East London, sharing the often-unseen creative and strategic avenues that marketing offers. Those experiences showed me the power of mentorship and ignited a lasting desire to inspire others about this dynamic career path. Currently, I develop strategy and ideas for all multi-channel seasonal campaigns and marketing activations at Ann Summers.
Frankie leads Talent Attraction and Recruitment Marketing at Linklaters, and specialises in designing campaigns and initiatives that connect Gen-Z talent with career opportunities. She has developed social strategies that have driven exceptional engagement, making her responsible for some of the most followed and engaged social accounts in the legal industry globally.
Outside of her work increasing access to career opportunities, Frankie is also dedicated to increasing access to the slopes. She co-founded Off Piste Ski Trip, a Black-led ski community that has inspired millions and introduced hundreds to snow sports, even catching the attention of Beyoncé.
Frankie leads Talent Attraction and Recruitment Marketing at Linklaters, and specialises in designing campaigns and initiatives that connect Gen-Z talent with career opportunities. She has developed social strategies that have driven exceptional engagement, making her responsible for some of the most followed and engaged social accounts in the legal industry globally.
Outside of her work increasing access to career opportunities, Frankie is also dedicated to increasing access to the slopes. She co-founded Off Piste Ski Trip, a Black-led ski community that has inspired millions and introduced hundreds to snow sports, even catching the attention of Beyoncé.
Harri is the co-founder of Antler Social Ltd, a TikTok-first agency reshaping how brands connect with audiences. With 5 years in global influencer marketing, working with Beats by Dr. Dre, MAC Cosmetics, and FARFETCH, she saw the need for fresher strategies. Since 2023, Antler Social has grown to a 7-strong team, empowering brands like Ann Summers and Purplebricks to thrive on social platforms.
Harri is the co-founder of Antler Social Ltd, a TikTok-first agency reshaping how brands connect with audiences. With 5 years in global influencer marketing, working with Beats by Dr. Dre, MAC Cosmetics, and FARFETCH, she saw the need for fresher strategies. Since 2023, Antler Social has grown to a 7-strong team, empowering brands like Ann Summers and Purplebricks to thrive on social platforms.
Jas is the Co-Founder of luna, the world’s first digital companion for teens as they navigate adolescence. Jas is a consultant turned entrepreneur. She started her career at Deloitte working on Strategy and Operations projects for FTSE 100 Banks and Insurers. Jas decided she wanted to do something more impactful and entrepreneurial so left her role as a big 4 Consultant to start luna. Jas holds an MBA from Oxford Saïd Business School and outside of work she sits on the Governing Board of her former high school.
Jas is the Co-Founder of luna, the world’s first digital companion for teens as they navigate adolescence. Jas is a consultant turned entrepreneur. She started her career at Deloitte working on Strategy and Operations projects for FTSE 100 Banks and Insurers. Jas decided she wanted to do something more impactful and entrepreneurial so left her role as a big 4 Consultant to start luna. Jas holds an MBA from Oxford Saïd Business School and outside of work she sits on the Governing Board of her former high school.
Jess Wreford is the co-founder of Antler Social, a TikTok-first agency dedicated to helping brands stand out with bold, creative strategies and scroll-stopping content. With over a decade of experience in social media, Jess brings a passion for creativity and data-driven insights to help brands thrive in the ever-changing digital landscape.
Jess Wreford is the co-founder of Antler Social, a TikTok-first agency dedicated to helping brands stand out with bold, creative strategies and scroll-stopping content. With over a decade of experience in social media, Jess brings a passion for creativity and data-driven insights to help brands thrive in the ever-changing digital landscape.
As a former actress and singer, Jessie Lilley brings a creative flair to her current role as an enthusiastic sales leader at Awin, a global leading affiliate network. With a passion for storytelling and a deep understanding of audience engagement, she helps clients of all sizes build their online presence and drive sales. With years of experience in both creative and commercial industries, Jessie is dedicated to helping brands achieve measurable success in the ever-evolving world of digital marketing.
As a former actress and singer, Jessie Lilley brings a creative flair to her current role as an enthusiastic sales leader at Awin, a global leading affiliate network. With a passion for storytelling and a deep understanding of audience engagement, she helps clients of all sizes build their online presence and drive sales. With years of experience in both creative and commercial industries, Jessie is dedicated to helping brands achieve measurable success in the ever-evolving world of digital marketing.
Jon Kell is the Vice President of Marketing at Yoto, responsible for driving the growth of the Yoto brand globally. Since joining Yoto in its early stages, Jon has helped it expand from a small team to over 170 employees worldwide.
Prior to joining Yoto, Jon spent a decade in various agencies working across a number of disciplines crafting strategy and campaigns for brands such as Coca-Cola, Budweiser, and Bose. Additionally his time in startups and the music industry further enriched his experience, culminating in the insights he brings to Yoto today.
Jon Kell is the Vice President of Marketing at Yoto, responsible for driving the growth of the Yoto brand globally. Since joining Yoto in its early stages, Jon has helped it expand from a small team to over 170 employees worldwide.
Prior to joining Yoto, Jon spent a decade in various agencies working across a number of disciplines crafting strategy and campaigns for brands such as Coca-Cola, Budweiser, and Bose. Additionally his time in startups and the music industry further enriched his experience, culminating in the insights he brings to Yoto today.
Jon has over 20 years’ experience in developing successful student marketing strategies across dozens of brands. In addition to leading paid media campaigns, he’s been at the centre of countless strategic projects helping universities to communicate more effectively with their audiences. Projects such as brand development, brand research, propensity modelling, student journey mapping and persona development.
Jon has over 20 years’ experience in developing successful student marketing strategies across dozens of brands. In addition to leading paid media campaigns, he’s been at the centre of countless strategic projects helping universities to communicate more effectively with their audiences. Projects such as brand development, brand research, propensity modelling, student journey mapping and persona development.
Former Professional Footballer, 11 years Nike experience in product and marketing. Skechers for the last 2 years to launch Skechers Football; 1 year product development, insights and strategy development. Building and manage Sports Marketing, Athlete Services, Retail and Social departments. Now Skechers Football is 1 year in the market; 8 football footwear launches, 2 new price points across 6 new soleplates and 100+ athletes globally.
Former Professional Footballer, 11 years Nike experience in product and marketing. Skechers for the last 2 years to launch Skechers Football; 1 year product development, insights and strategy development. Building and manage Sports Marketing, Athlete Services, Retail and Social departments. Now Skechers Football is 1 year in the market; 8 football footwear launches, 2 new price points across 6 new soleplates and 100+ athletes globally.
Lottie is a dynamic brand marketing leader with over 19 years of global experience spanning digital, content, customer experience, media, and PR. She has a strong track record of scaling brands and cultivating engaged communities through bold campaigns, strategic platforms, and impactful storytelling.
As the head of The Travel Corporation’s Tour Brands Marketing Lab, Lottie drives marketing innovation and cultural relevance across multiple iconic travel brands, including Contiki. She thrives on creating strategies that spark conversation, fuel engagement, and leave a lasting impact.
Lottie is a dynamic brand marketing leader with over 19 years of global experience spanning digital, content, customer experience, media, and PR. She has a strong track record of scaling brands and cultivating engaged communities through bold campaigns, strategic platforms, and impactful storytelling.
As the head of The Travel Corporation’s Tour Brands Marketing Lab, Lottie drives marketing innovation and cultural relevance across multiple iconic travel brands, including Contiki. She thrives on creating strategies that spark conversation, fuel engagement, and leave a lasting impact.
Madeline Riley is a highly experienced marketer with a passion for creative that blends culture, storytelling and audience insight. Before joining Tinder, Madeline was the EMEA Marketing Manager at Meta, and established her career working with in ad agencies across brands such as Audible, BMW, Mentos, and The Times. Madeline is also the host of 'To Whom it May Concern', a podcast centred on navigating career milestone and moments of failure.
Madeline Riley is a highly experienced marketer with a passion for creative that blends culture, storytelling and audience insight. Before joining Tinder, Madeline was the EMEA Marketing Manager at Meta, and established her career working with in ad agencies across brands such as Audible, BMW, Mentos, and The Times. Madeline is also the host of 'To Whom it May Concern', a podcast centred on navigating career milestone and moments of failure.
Martyna Hobson, Strategic Partnerships Manager at Awin, has been immersed in the world of affiliate marketing for over 5 years. As a Tech Partner Consultant, she's all about finding and implementing game-changing tech solutions for brands. Martyna is passionate about helping brands stay ahead of the curve and connect authentically with young audiences.
Martyna Hobson, Strategic Partnerships Manager at Awin, has been immersed in the world of affiliate marketing for over 5 years. As a Tech Partner Consultant, she's all about finding and implementing game-changing tech solutions for brands. Martyna is passionate about helping brands stay ahead of the curve and connect authentically with young audiences.
I guess you need to know how I got here. I have 12+ years of experience <insert big list of brand names here to show off and brag so you might think I’m a big thing>. I'm not a Forbes 30 under 30; I have not been named 'Top Marketing Influencer' by some random agency looking to PR for new business. At Ryanair, I ran its social media. I let my work do the talking (most of the time), and I think I'm doing ok at it. You can call me the Aldi version of Gary Vee. Now it’s time to speak Frankly.
I guess you need to know how I got here. I have 12+ years of experience <insert big list of brand names here to show off and brag so you might think I’m a big thing>. I'm not a Forbes 30 under 30; I have not been named 'Top Marketing Influencer' by some random agency looking to PR for new business. At Ryanair, I ran its social media. I let my work do the talking (most of the time), and I think I'm doing ok at it. You can call me the Aldi version of Gary Vee. Now it’s time to speak Frankly.
Working at Three since 2021, Nicole leads their Chelsea FC Women's Sponsorship - managing Three's award winning campaign, the #WeSeeYou Network. Alongside her work in Women's Football, Nicole also works on Three's music festival partnerships.
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Perla Bloom is a dynamic global marketing strategy leader, passionate about the intersection of tech, creativity, and culture. She builds brands, creates connected experiences for audiences that solve a problem to reach specific objectives. She currently leading comms planning for content, editorial and entertainment at Expedia Group, and before that was at EA Games writing global marketing strategies for iconic games like Battlefield, The Sims, Need for Speed and many more. Before that she was agency side, and has expertise spanning various sectors, from FMCG to fintech, to Luxury.
Perla Bloom is a dynamic global marketing strategy leader, passionate about the intersection of tech, creativity, and culture. She builds brands, creates connected experiences for audiences that solve a problem to reach specific objectives. She currently leading comms planning for content, editorial and entertainment at Expedia Group, and before that was at EA Games writing global marketing strategies for iconic games like Battlefield, The Sims, Need for Speed and many more. Before that she was agency side, and has expertise spanning various sectors, from FMCG to fintech, to Luxury.
A passionate marketer, creative and brand leader Rachel has over seventeen years marketing experience, with the last ten spent spearheading youth brand marketing at Contiki.
Rachel is passionate about creating brand storytelling that’s purposeful, emotive and entertaining – ensuring Contiki remains on the pulse when it comes to targeting savvy Gen Z audiences. Her expertise lies in leading creative teams to conjure world class branding, campaigns and partnerships.
Rachel is Contiki’s Diversity Equity & Inclusion lead and is a passionate sustainability ambassador. Under her leadership Contiki has been recognized and received numerous DEI & Sustainability awards.
A passionate marketer, creative and brand leader Rachel has over seventeen years marketing experience, with the last ten spent spearheading youth brand marketing at Contiki.
Rachel is passionate about creating brand storytelling that’s purposeful, emotive and entertaining – ensuring Contiki remains on the pulse when it comes to targeting savvy Gen Z audiences. Her expertise lies in leading creative teams to conjure world class branding, campaigns and partnerships.
Rachel is Contiki’s Diversity Equity & Inclusion lead and is a passionate sustainability ambassador. Under her leadership Contiki has been recognized and received numerous DEI & Sustainability awards.
Award winning marketeer and football enthusiast. Sola Kasali (she/her) joins us at YMS, having worked across the world’s biggest gaming publisher for close to ten years, delivering the newly named EA SPORTS FC gaming franchise.Focused on club, league and football federation relationships, her role bridges the authenticity of football in the real and virtual worlds as we know it.
Award winning marketeer and football enthusiast. Sola Kasali (she/her) joins us at YMS, having worked across the world’s biggest gaming publisher for close to ten years, delivering the newly named EA SPORTS FC gaming franchise.Focused on club, league and football federation relationships, her role bridges the authenticity of football in the real and virtual worlds as we know it.
Sonia Harrach leads GENgage, JCDecaux UK's Gen Z-focused program, at the world's largest Digital Out-of-Home media company. With expert insight into Gen Z behaviours and media consumption, she collaborates with brands to create meaningful connections with this influential audience. By harnessing the power of Out-of-Home media, Sonia helps brands amplify awareness, engagement, and action for brands like Jimmy’s Iced Coffee, Nakd & Modibodi. Through strategic partnerships, she ensures brands not only reach Gen Z but also resonate with them, driving growth and competitive advantage in an ever-evolving market.
Sonia Harrach leads GENgage, JCDecaux UK's Gen Z-focused program, at the world's largest Digital Out-of-Home media company. With expert insight into Gen Z behaviours and media consumption, she collaborates with brands to create meaningful connections with this influential audience. By harnessing the power of Out-of-Home media, Sonia helps brands amplify awareness, engagement, and action for brands like Jimmy’s Iced Coffee, Nakd & Modibodi. Through strategic partnerships, she ensures brands not only reach Gen Z but also resonate with them, driving growth and competitive advantage in an ever-evolving market.
Tariro is a User Researcher with over 5+ years of experience helping teams design experiences that truly work for people. She’s worked with various brands, turning research into ideas that make a real impact. Passionate about tackling tricky problems, she loves finding creative ways to make research fun and easy to understand. When she’s not digging into user insights, Tariro enjoys connecting with others who share her excitement for great design and solving real-world challenges.
Tariro is a User Researcher with over 5+ years of experience helping teams design experiences that truly work for people. She’s worked with various brands, turning research into ideas that make a real impact. Passionate about tackling tricky problems, she loves finding creative ways to make research fun and easy to understand. When she’s not digging into user insights, Tariro enjoys connecting with others who share her excitement for great design and solving real-world challenges.
Tigran is a curious Data Scientist specializing in network science, complex adaptive systems and social network analytics, with a passion for uncovering patterns and insights into human behavior and online interactions. Tigran excels at analyzing social networks, identifying trends, and mapping connections to drive data-informed strategies. His work focuses on understanding the dynamics of social networks, transforming intricate data structures into actionable insights that bridge the gap between technology and society.
Tigran is a curious Data Scientist specializing in network science, complex adaptive systems and social network analytics, with a passion for uncovering patterns and insights into human behavior and online interactions. Tigran excels at analyzing social networks, identifying trends, and mapping connections to drive data-informed strategies. His work focuses on understanding the dynamics of social networks, transforming intricate data structures into actionable insights that bridge the gap between technology and society.
Vic Banham, the Co-founder of Antler Social, is a dynamic force in the world of TikTok. Her journey began as a TikTok creator, skyrocketing to over 1,000,000 followers within a year. Drawing from this experience and a notable stint at TikTok, she now leads an award winning TikTok agency, helping brands unlock the platform's full potential. Vic's unparalleled insights and creativity have made her the go-to expert for brands seeking success in the fast-paced world of short-form content.
Vic Banham, the Co-founder of Antler Social, is a dynamic force in the world of TikTok. Her journey began as a TikTok creator, skyrocketing to over 1,000,000 followers within a year. Drawing from this experience and a notable stint at TikTok, she now leads an award winning TikTok agency, helping brands unlock the platform's full potential. Vic's unparalleled insights and creativity have made her the go-to expert for brands seeking success in the fast-paced world of short-form content.
As a Marketing Consultant, specialising in Higher Education, Vicky delivers and implements effective and innovative strategic solutions to overcome marketing and recruitment challenges for universities. She has led on a variety of consultancy projects during her 8 years at SMRS, including a Sales Funnel Review incorporating journey mapping for University of Portsmouth, Persona Development projects for University of Glasgow and Loughborough University and a Portfolio review for Birmingham City University.
Vicky has over 10 years’ experience as a marketer in higher education, including working client side as a Marketing and Recruitment Manager at the University of Hertfordshire. She has an excellent understanding of the sector and brings patience and resilience to everything she works on. She focuses on elevating the work a client is currently doing and providing the tools and frameworks necessary to build on what is already in place and help them change for the better.
As a Marketing Consultant, specialising in Higher Education, Vicky delivers and implements effective and innovative strategic solutions to overcome marketing and recruitment challenges for universities. She has led on a variety of consultancy projects during her 8 years at SMRS, including a Sales Funnel Review incorporating journey mapping for University of Portsmouth, Persona Development projects for University of Glasgow and Loughborough University and a Portfolio review for Birmingham City University.
Vicky has over 10 years’ experience as a marketer in higher education, including working client side as a Marketing and Recruitment Manager at the University of Hertfordshire. She has an excellent understanding of the sector and brings patience and resilience to everything she works on. She focuses on elevating the work a client is currently doing and providing the tools and frameworks necessary to build on what is already in place and help them change for the better.
