What to expect
Take a look at some of the breakouts tracks that will be coming to YMS NYC 2025. We will delve into the industry's biggest talking points across the day.
Day 1
Trends & Culture Chat
Discover what’s trending and how your organization can stay culturally relevant. From music, sport and gaming to social impact and the causes young people are passionate about, explore why youth culture should be at the heart of your campaigns.
Gen Alpha & What’s Next
Introducing a brand new track for 2025! Prepare for another generational shift - there's a new kid on the block. It’s loud, opinionated, and you probably don't understand it. This track shares what we already know about Gen Alpha and how they’ll be doing things differently.
Shopping & Spending
What do next gen consumers want from their online or IRL shopping experiences, and how are brands tapping in? In this retail and ecommerce focused track, discover the strategies fuelling the shopping habits of Gen Z, plus what’s coming next with Gen Alpha.
Creators Lounge
Work smarter not harder on your influencer marketing strategy! In the creators lounge, you’ll hear from the brands and creators that have been testing, learning, failing and winning.
Next Level Tech
Be inspired by new tech, strategies and solutions for a next gen audience, plus explore how brands are driving innovation with AI, virtual worlds and immersive experiences.
Day 2
Trends & Culture Chat
Discover what’s trending and how your organization can stay culturally relevant. From music, sport and gaming to social impact and the causes young people are passionate about, explore why youth culture should be at the heart of your campaigns.
Social Media Conversations
Introducing a brand new track for 2025! Prepare for another generational shift - there's a new kid on the block. It’s loud, opinionated, and you probably don't understand it. This track shares what we already know about Gen Alpha and how they’ll be doing things differently.
Innovation on Campus
Delve into your 2025 college marketing strategy and how to keep it fresh. We’ll show you who’s disrupting the landscape right now, and give you the lowdown on activations, brand ambassador programs and what students really want from on-campus advertising.
