What to expect
Take a look at some of the breakouts tracks that will be coming to YMS LDN 2025. We will delve into the industry's biggest talking points across the day.
Day 1
Trends & Culture Chat
Discover what’s trending and how your organisation can stay culturally relevant. From music, sport and gaming to social impact and the causes young people are passionate about, explore why youth culture should be at the heart of your campaigns.
Higher Education
Hosted by SMRS
Empower university and college marketers to embrace positive change. Gain invaluable insights into enhancing the student experience, boosting marketing performance, and embodying your brand ethos.
The CMO
Workshop
Are you prepared to lead your teams into a new generation of consumers with confidence? How can marketing leaders inspire when they don’t understand next gen audiences? Join our exclusive YMS workshop for the industry leaders of today looking at tomorrow.
Shopping & Spending
What do next gen consumers want from their online or IRL shopping experiences, and how are brands tapping in? In this retail and ecommerce focused track, discover the strategies fuelling shopping habits of Gen Zalpha, plus what’s coming next with Alpha.
Creators Lounge
Work smarter not harder on your influencer marketing strategy! In the creators lounge, you’ll hear from the brands and creators that have been testing, learning, failing and winning.
Next Level Tech
Be inspired by new tech, strategies and solutions for a next gen audience, plus explore how brands are driving innovation with AI, virtual worlds and immersive experiences.Designed to ensure the brands of today know about the tech of tomorrow
Day 2
Trends & Culture Chat
Discover what’s trending and how your organisation can stay culturally relevant. From music, sport and gaming to social impact and the causes young people are passionate about, explore why youth culture should be at the heart of your campaigns.
Digital Landscape
From organic growth and SEO to email and content, discover the digital strategies that are helping brands connect with youth audiences.
Innovation on Campus
Delve into your college marketing strategy and how to keep it fresh. We’ll show you who’s disrupting the landscape right now, and give you the lowdown on what students really want from on-campus advertising.
Social Media Conversations
Keep up with the ever-evolving pace of the social media landscape for youth audiences. Here, you’ll discover new ways to build, measure and grow communities on the platforms young people love.
Gen Alpha & What’s Next
Introducing a brand new track for 2025! Prepare for another generational shift - there's a new kid on the block. It’s loud, opinionated, and you probably don't understand it. This track shares what we already know about Gen Alpha and how they’ll be doing things differently.
Affiliate Village
This track will help you scale affiliate programmes for Gen Zalpha audiences, diving into loyalty, reward programmes and educating brands on the value of performance marketing.
