Fearless leadership for Zalpha and beyond
Invite only - Join our exclusive workshop for marketing leaders
A two hour workshop for senior brand and agency decision-makers followed by a networking lunch.
The YMS event we’ve curated over the past decade embodies the spirit of collaboration and innovation. It's a platform where the brightest minds unite to chart the course for the future.
Year after year, we welcome industry leaders, senior marketing decision-makers, pioneering innovators, and curious creatives to write the next chapter of our industry — together.
YMS 2025 is ready to excite as we debut our all-new leadership track. Empowering you to lead with confidence in the ever-evolving youth market, our power-packed 2 hour agenda tackles all things Zalpha, strategy and leadership.
Join us and be part of a cultural movement.
Here, every attendee becomes both teacher and student, offering unique perspectives to a shared journey of discovery.
We invite you to work together towards tomorrow and discuss with like-minded leaders topics including:
- Issues that keep marketing chiefs awake at night – from brand loyalty and how it affects spending behaviour, to AI anxiety and how to stay culturally relevant.
- Your strategy and if it’s got what it takes to stand up to a new generation of 16-24s.Set up for next gen success and prepare your teams for Zalpha and beyond.
- How to inspire and lead your marketing, digital and social teams to win in the most competitive landscape yet.