Harnessing the Podfluencer: Engaging Gen Z Through the Power of Podcasts
In an era where authenticity reigns supreme, a new influencer has taken center stage—the podfluencer. According to Spotify's latest Trends Tour, 63% of listeners trust their favorite podcast hosts more than traditional social media influencers. This session will delve into the rise of podfluencers, uncovering how brands can tap into this burgeoning platform to foster genuine relationships, amplify their message, and resonate with the next generation of consumers.
Jenny Haggard leads Global Thought Leadership as part of the Business Brand Marketing Team at Spotify. She’s obsessed with all things culture, and she uses proprietary and partner data to create deeply human and culturally nuanced content and experiences that help marketers navigate the future. In her role, she analyzes trends, tests hypotheses, crafts content, builds GTM plans, and after almost 10 years at the company, is still trying to figure out how to turn on private mode while listening to her Guilty Pleasures playlist. She’s based in LA, and when she’s not squinting at data dashboards or wielding a pen, she enjoys spending time with her husband, making use of her Italian passport, and guiding others as a Certified Discernment Director.