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Trendsetters, go-getters, disruptors: this one's for you
As a marketer, keeping up with the trends isn’t just a flex—it’s survival. And the world of Gen Z changes - fast. Have no fear, as the Gen Z experts, we're here to bridge that gap with what's going to be big next season.
What's going to be big with Gen Z this winter?
Gen Z fashion trend
Fashion trends come and go, but as we enter the winter season, there’s one aesthetic making waves: frazzled English woman – and it’s not just for the Brits.
47% ARE INFLUENCED BY FASHION AESTHETICS ON TIKTOK
58% WANT TO ATTEND A SUPPER CLUB THIS WINTER
Gen Z lifestyle trend
This winter, we’re predicting the revival of the supper club. This is more than a trend; it’s a whole new way to socialize. Supper clubs are about finding community in comfort.
Gen Z food & drink trend
Bento boxes are out, snackle boxes are in. Gen Z’s love of ASMR and organization is taking over snacking in an aesthetically pleasing way (ofc).
53% WOULD MAKE A SNACKLE BOX
40% ARE REDUCING THEIR SOCIAL MEDIA USE THIS WINTER
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Gen Z social media trends
This season we're giving you a double whammy: two hot new trends. These contrasting trends are helping Gen Z to combat the winter blues.
Combining the latest Google search data, social media listening, and a bespoke survey of 2,000 Gen Z-ers in the UK and US - these are predictions you can trust.
The only resource you need to keep up with Gen Z.
Curated by our Gen Z experts and supported by in-house global research, this is the only resource you’ll need to stay ahead of the curve.