Victoria Owen

Victoria Owen (she/her) is the B2B Content Marketing and SEO Lead at Student Beans. She has bundles of experience in content writing, production and strategy with a huge passion for all things youth marketing. In her spare time, Victoria loves sewing with an aim to stitch and design her own wardrobe (to very varied success).

View LinkedIn profile
True or False? Unmasking Gen Z's Attitudes To Black Friday & Cyber Monday
Youth marketing

True or False? Unmasking Gen Z's Attitudes To Black Friday & Cyber Monday

Victoria Owen
November 1, 2023
•
min read
Trend alert: Fanfix - what is it and why are Gen Z flocking to sign up?
Social media, influencer and creator marketing

Trend alert: Fanfix - what is it and why are Gen Z flocking to sign up?

Fanfix is the latest content creator marketplace making waves for Gen Z. But what exactly is it? And what do brands need to know?
Victoria Owen
April 27, 2023
•
min read
Round Up | February's Best Gen Z Marketing Campaigns
Culture and trends

Round Up | February's Best Gen Z Marketing Campaigns

Victoria Owen
March 6, 2023
•
min read
Round Up | January's Best Marketing Campaigns
Culture and trends

Round Up | January's Best Marketing Campaigns

Victoria Owen
February 15, 2023
•
min read
Student Beans x Weekday x Ratuken Win Two Awards For Best Social Commerce Campaign
Social media, influencer and creator marketing

Student Beans x Weekday x Ratuken Win Two Awards For Best Social Commerce Campaign

Victoria Owen
December 15, 2022
•
min read
Know your market: mature students
Customer acquisition and CRO

Know your market: mature students

We often talk about Gen Z students here at Pion - but there are over 250,000 mature students enrolled in the UK. It's time to meet them!
Victoria Owen
March 10, 2022
•
min read
5 Ways You Can Supercharge Your Youth Marketing Strategy
Customer acquisition and CRO

5 Ways You Can Supercharge Your Youth Marketing Strategy

Victoria Owen
October 21, 2022
•
min read
Gen Z and retail: what does the future look like for department stores?
Customer acquisition and CRO

Gen Z and retail: what does the future look like for department stores?

Victoria Owen
March 9, 2022
•
min read
Does Gen Z actually care about the metaverse?
Social media, influencer and creator marketing

Does Gen Z actually care about the metaverse?

Victoria Owen
March 3, 2022
•
min read
Gen Z spending: spring break edition
Youth marketing

Gen Z spending: spring break edition

Victoria Owen
January 26, 2022
•
min read
Last-minute tips for smashing your Welcome Week campaign
Youth marketing

Last-minute tips for smashing your Welcome Week campaign

Victoria Owen
February 8, 2022
•
min read
Gen Z role models that changed the game: activists and figureheads
Social impact

Gen Z role models that changed the game: activists and figureheads

Victoria Owen
November 18, 2021
•
min read