Why January is the golden period for US travel brands

Two Gen Z-ers filming a TikTok reel on the beach
Published by
Victoria Owen
Published on
November 7, 2024
Last updated
November 7, 2024
A 3D spring illustration

Ah January. A time where Christmas seems a distant memory and summer vacay is already hot on Gen Z's mind.

Discover how your brand can tap into the January student travel boom with our mini guide.

It's the hot month for holidays...Don't let your competitors steal the spotlight.