April...The end of the academic year is in sight for many UK students. Essays need to be finished, graduation or summer ball outfits need selecting and summer holidays need to be booked.

This is why the final loan drop of the academic year is such significant moment when it lands in their back accounts - for both students and brands alike.

April loan drop fuels the ultimate student spending spree - with average order values growing by an average of 12%.

This mini guide highlights why your brand needs to take note of this spending period - and how to be front of mind when students are ready to spend.