The holiday season
Gen Z have big plans for Christmas shopping. So it's prime time to get your brand in front of the millions of students ready to drop the cash on their loved ones.
Why is planning for the festive season so important?
With 52% of Gen Zs planning to start their Christmas shopping in October or November, and 23% Christmas shopping all year round, there’s no time to waste for your brand.
Get set to sleigh this festive season
Take a peak into exclusive spending stats from our student users from last year to see how much they were spending, and which sectors were the stars on top of their trees.
Holiday Season Statistics
Don't sleep on Cyber sales, 90% of Gen Zs will be using BFCM to start their festive shopping.
92%
OF STUDENTS ARE MORE LIKELY TO SPEND DURING THE HOLIDAYS WITH A STUDENT DISCOUNT
54%
of Gen Z's want to see festive deals via email from a discount platform
Resources to help you
Insights and advice so that your brand can be there for students as they make purchasing decisions, and form brand loyalties that will shape their identities for years to come.
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It's a myth that Gen Z aren't big spenders
They are shopping, and there's a 36% uplift in transactions to prove it. But they expect creative festive ads and value for money. Find out why partnering with Pion will ensure they're putting their cash into your checkout.
We're all geared up to give you the gift of success with Gen Z
