It’s no secret that the festive season is the biggest spending period in the Gen Z calendar. It’s the time for food, drinking, wrapping presents, and, of course, holiday spending.
Why is the festive season important for brands?
Christmas is the perfect time to boost offerings and supercharge engagement. But in a time of financial uncertainty, it might feel harder than ever to catch young people’s attention and spending this year.
How does Gen Z feel about Christmas shopping this year?
The festive season continues to be huge spending period for young people. It’s a time for excitement and creativity… and new things!
This year, Gen Z wants storytelling. They want value.
In order to grab their attention, brands need to be offering some really juicy discounts.
In this infographic, we’ll unpack:
- Gen Z festive spending retro: How did students shop last Christmas?
- What are Gen Z spending their money on?
- Winning case studies
- Five ways you can have your most successful festive season yet