Back to School
We've been nurturing students through college for over 18 years. One thing that's become apparent: there's no season quite like Back to School.
Back to School
Why is back to school so important?
Gen Z have a spending power of $150 billion, and in the US, Back to School spending is set to reach a huge $41.5 billion.
Ready to take your brand back to school?
This video overview will guide you through the top three tips to help you get the basics under your belt.
Back to school statistics
Brands that boost their discount see a 20% increase in AOV
48%
uplift in transactions YoY for back-to-school period
91%
91% of students will buy a discounted product over a similar one that’s full price
Resources to help you
Insights and advice so that your brand can be there for students as they make purchasing decisions, and form brand loyalties that will shape their identities for years to come.
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Whether you’re a marketer, ecommerce manager or an affiliate, you can lean on us to help plan and execute a show-stopping Back to School campaign
