5 steps to optimize your Gen Z content strategy

Two female Gen Zers laughing as they walk along the sidewalk together
Published by
Alexandra Haider
Published on
July 3, 2024
Last updated
July 3, 2024
A 3D spring illustration

When it comes to marketing, content is always king. And what do Gen Z want from the content they consume? Authenticity, of course!

This template will walk you through the key steps to audit, plan and optimize your Gen Z content marketing strategy. It’s packed full of top tips to make sure the content your brand puts out really resonates with young people.

Plus, it includes extra free templates for conducting your own SWOT analysis, creating Gen Z buyer personas and completing a content audit.

What are you waiting for? Get downloading!