Pion blog

For marketers looking to capture Gen Z’s spend this holiday season, now is the prime time to start planning.

Tracking codes are more than just monitoring transactions; it’s about ensuring every sale is accounted for. Here's how you can see the full potential.

But in a world of Spotify and Apple Music, why are cassette tapes making a comeback? We discuss the nostalgia driving this trend and what brands can learn.

We explore what Gen Z loves about small businesses, dive into the world of gated offers, and share how Pion’s verification can help you boost your sales. 

We dive into the world of Gen Z’s spending habits and share how luxury brands can capture the attention of Gen Z.

Poised to be the biggest cohort of spenders the world has ever known, Gen Z is a generation you should not ignore. Learn everything you need to know.

We take a deep dive into the world of influencer marketing, share our top tips, and hear from Pion’s Head of Influencer Marketing, Ruby Soave. 

YMS NYC is a must-attend event for marketers in the US. In this blog, we reveal our first speakers and highlight some of the great sessions on offer. 

Since Charli XCX released Brat, it’s gone beyond an album. It’s gone beyond marketing. It's now a whole cultural movement. Why do Gen Z love it so much?

Closed consumer groups offer great opportunities for loyalty, advocacy, and long-term value. Not sure where to start with it all? We've got you.

Veteran's Day takes place on 11th November 2024. How can brands authentically engage with the military community and hit the right tones in the lead up?

We share how brands can leverage in-store discounts as a way to drive footfall and increase sales, as well as sharing some top tips on how Pion can help.