Harnessing the power of martech to drive your youth marketing strategy

Tech transforms the way we live, work, and socialize. It’s the key to good customer service, and innovation. But what does the future look like, and why is it important for youth marketing strategies? 

Martech (marketing technology) provides marketing teams with countless opportunities. It helps brands to stay relevant in the ever-changing landscape of youth marketing and makes for a more efficient customer journey. In other words, it’s the backbone of successful marketing strategies. 

In this blog, we’ll be sharing some key martech trends to be aware of, exploring how the industry can further your marketing efforts in the long term, and highlighting key sessions at Pion’s Youth Marketing Strategy event. 

Why is martech important for businesses?

When it comes to martech, the future is bright. Bright, but perhaps a touch overwhelming… and that’s why we’re here to help! 

Thanks to new technology and innovation, content and marketing are set to get more sophisticated. And for marketers wanting to stay ahead, getting on board is vital.  And this isn’t just one for big businesses with big budgets - for those small brands out there, it’s worth the investment (if you want to increase productivity and output, that is). 

From helping you to collect, analyze, and interpret data to getting exclusive insights on customer behavior and trends, martech tools can help brands to make informed and wise decisions. Whatever you’re after, there’s a martech solution for that. 

Here are just a few ways that technology can supercharge your marketing operations: 

• Digital advertising 

Tech has revolutionized the ways companies can meet their target audiences, helping you spend your budget efficiently and effectively 

• Content marketing 

Tech pushes the boundaries of content creation and distribution, as well as helping you add that all-important personalized approach 

• Automation 

Martech tools help you to nurture leads, track customer interactions, be more time efficient… if you want to boost conversions and engagement, then this isn’t something you should be ignoring 

If this sounds like a bit of you and you’re ready to move outside your comfort zone (something that Gen Z will reward you for in £££), then our YMS event is the place for you. 

Introducing: the Future Tech Village. 

Getting to grips with the technology: Future Tech Village at YMS 

The future of tech is hard to imagine - there are so many options, so many ideas, but how can they directly impact you and your digital marketing? 

Well, here are two key trends you need to be aware of. 

Gamification 

Gamification has been rumbling on in the background for a while now, but it’s set to be huge over the next few years, particularly when Gen Zalpha start to gain purchasing power (currently, 67% of Gen Zalpha* spend between 1-3 hours on gaming platforms every day). Combining gaming and marketing helps audiences feel immersed within your brand and marketing campaigns. 

AI 

Ah, those 2 little letters you just can’t escape. We’re all already familiar with AI thanks to chatbots, predictive analysis and socia media filters, but this industry is just set to go further and further. One to keep an eye on and be ahead of for sure. 

Join us and Co:Cubed at YMS for our Future Tech Village, where we’ll be showcasing the UK’s most innovative product and solution providers to help brands prepare for the future. Meet the organizations bringing fresh solutions to the marketing, advertising, and creative industries, plus the opportunity to vote for your favourite startup of 2024.  

“We're excited to be working with Co:Cubed for another year to bring the UK’s most innovative product and solution providers to YMS”, says Olivia Newman, Head of Event Programming at YMS. “Our attendees can visit The Future Tech Village in the YMS exhibition area to discover the startups bringing fresh solutions to our industry. Plus join us for a special recording of the podcast There's A Startup For That live on the YMS stage - we'll be hearing from brands and agencies as well as handpicked startup solutions solving the biggest marketing challenges out there.”

The future of martech, ecommerce, and Web 3.0: YMS session spotlight 

And if that wasn’t enough, check out our YMS agenda for more about martech and what the future looks like… 

Generative AI: the marketing industry's biggest opportunity or threat? 

Generative AI may be one of the biggest disruptors of the marketing industry since the internet: In this keynote, you’ll learn how roles will be impacted, how to take advantage of new opportunities, and most importantly how brands need to act today to avoid being left behind.

Therapy in the metaverse: How Ditch the Label and Maybelline are creating change in Web 3.0 

We’ll explore how Ditch the Label and Maybelline New York are harnessing the power of the metaverse to transform mental health support. Learn about their innovative approach to creating virtual therapy environments, along with best practices for creating social impact in the Web 3.0 era.

How AI is fuelling marketing, commerce and social 

Oliver Yonchev, Co-founder & CEO of Flight Story, hosts a conversation with senior brand execs to discuss the role AI is playing in their marketing strategies, the impact it’s having across social, ecommerce, and creators and what it means for brands and their Gen Z consumers.

The future of marketing is digital, driven by data and revolves around customers. Those who harness the power of marketing technology will thrive, and now’s your time to get ahead. 

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Join us at YMS this June and get your technology in front of our audience of brands, agencies, and marketing leaders. 

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