Declining organic sales? Discover the sales driving magic of gated offers

If you’ve noticed a dip in your organic sales lately, you might not be alone. Across sectors, brands are grappling with the reality of their declining organic performance. There might be a few reasons: increased competition, shifting algorithms, lack of visibility or just changing consumer habits. 

To reach your consumers, you’ll need a fresh strategy. But we don’t gatekeep at Pion. In fact, we’re here to help and let you know that gated offers can be a game changer. 

Hooked? Ready to learn more? Let’s go...

The challenge: declining organic performance

So, your organic performance is faltering. 

Organic strategies, while cost-effective, are no longer as reliable. Platforms prioritize paid promotions, and audiences are inundated with content, making it harder to stand out. If you’re a brand who is reliant on organic reach, this means you’ll need to be rethinking your acquisition and communication strategy.

Why gated offers are your solution 

Gated offers are exclusive discounts or perks accessible only to a specific audience segment. And, at Pion, we’re pretty well versed. In fact, we’re the number one choice for thousands of brands around the globe in this arena. 

In a time when 97% of Gen Z say the cost-of-living crisis impacts them more than people realize, they’re still keen to spend. The catch? They want value. Almost half (45%) of Gen Z actively seek discounts for every purchase they make. If your brand can deliver a great deal, you’ll win their trust and their business.

What makes gated offers so effective?

Targeted outreach

At Pion, we don’t just focus on student discounts. In fact, our software verifies a number of other closed consumer groups: healthcare professionals, military professionals and teachers, to name just a few! This targeted outreach means your offers will reach the right people – driving the exclusivity factor. 

Boosted customer acquisition

Rising customer acquisition costs are a challenge for brands. Gated offers provide an affordable and effective way to attract new customers – in fact, a whopping 83% of students say that if a retailer offers a discount, they’re more likely to shop with that brand. Gorgeous.

The zero-party data goldmine

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Customers willingly share details like their email addresses during the gated offer process. Hello better personalization and hello retargeting!

How Pion can help you win with gated offers

Now that you’ve seen the magic of gated offers and the buying power of Gen Z, let’s get practical: how can you actually get started?

Planning and innovation are the cornerstones of a successful gated offer program. Fail to prepare, prepare to fail right?

That’s where Pion steps in.

We empower brands to boost sales with our verification technology, Beans iD. From attracting and converting to retaining customers, we’ve got you covered. Our gated offers aren’t just exclusive: they’re secure, eliminating the risk of offer leakage.

5 ways we can help

Curious about what we can do for your brand? Here are five ways Pion can help you boost awareness and increase sales with Beans iD:

Attract and acquire any closed consumer group

Gen Z, students, military, healthcare workers: you name it, we’ll help you target them.

Instantly verify 1 billion potential customers

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Yep, you read that right: one billion.

Beans iD provides instant, reliable verification, helping your brand stand out as a trusted merchant. Don’t just take our word for it. Join the 3,500+ brands already working with Pion.

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Establish emotional connections and spark word-of-mouth marketing

Rewards build strong emotional ties and tap into the "community aspect" of your target groups. Once you create a connection, your customers will become your best advocates. And, once they're advocating for you, they're probably telling their peers to do the same.

Secure verification you can actually trust

No more sleepless nights over offer leakage. Beans iD ensures only eligible members of your target groups can access your offers, safeguarding your discounts from getting into the wrong hands.

Expand your reach through the Student Beans marketplace

Once you create a gated offer, it’s added to the Student Beans marketplace: the go-to site and app for Gen Z students looking for deals. With millions of verified users, it’s the ultimate platform to get your brand seen and loved by students.

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