To reach Gen Z, your marketing needs to be at the cutting-edge of youth culture. Our 2023 Youth Trends Report is your ultimate guide to get your marketing mix on point.

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The US Youth Trends Report looks into the cultural, digital and tech trends impacting the lives of 16-24s.

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The report will deep-dive into topics on everything from sobriety to sustainability. We cover five key trends, answering questions such as:

• Is the love affair between Gen Z and influencers finally coming to an end?
• Why are young people drinking less than any other generation?
• How are online wellness trends impacting young consumers as they strive to become the best version of themselves?
• Gen Z are changing attitudes around OnlyFans – what is prompting this?
• What are young people looking for when they choose to put loyalty into a brand? What, in this day and age, truly facilitates a stand-out experience?

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You’ll gain exclusive insight from expert contributors, social media creators and data from 1,000 Gen Zers. This report is a must-read for any brand looking to reach young consumers in 2023 and beyond…