A mighty 64% of Gen Z prefer to shop in-store.
That’s a lot of potential customers.
But with the resurgence of IRL comes stiff competition, and you can’t afford to give your potential customers a reason to go next door.
In this exclusive webinar we’re partnering up with the team at Eagle Eye, a customer loyalty platform, to dive deep into the world of Gen Z, in store shopping, and the benefits of brand loyalty.
With golden nuggets of research, an expert panel and actionable takeaways, you’ll soon be capturing the hearts, spend, and loyalty of young shoppers.
We’ll cover:
- Gen Z’s shopping habits. From in-store to online, what’s impacting their spending?
- How to drive repeat purchases. Looking at why brand loyalty is important and how you can tap into the purchasing power of Gen Z.
- The secret to a successful loyalty program. From free shipping to % off, we look at what this generation wants to see.
- Overcoming your pain points. Addressing your biggest challenges when it comes to driving in-store loyalty and providing the need-to-know solutions.
- Predicting the future. What does the future of retail look like and how can you drive repeat purchases?
- The impact of the rising cost-of-living. Is lifelong loyalty a thing of the past in a world plagued by high inflation?
- Case studies. Highlighting the brands leading the way.
Speakers
Campaign Lead at Greene King Pubs
Chiara is an experienced marketing professional with over 10 years’ experience in the hospitality industry across Europe matured working for Burger King Corporation and Alton Towers Resort. Now Senior Campaign Manager at Greene King pub company, looking after the strategic future of local and community pubs.
James Halsey is Account Executive at Eagle Eye, working closely with technology and marketing leaders to understand the challenges they face and how Eagle Eyes technology can help to solve them, in turn powering better, more personalised marketing and ultimately driving revenue. Eagle Eye’s mission is to enable businesses to have one-to-one relationships with each of their customers. To do this, you have to transform your marketing for a digital world, bridging online to offline, in order that you can Acquire, Interact and Retain customers whenever and wherever they engage with you. Our mantra is digitally enabled and data driven.
Scout is a born and raised Texan studying communications and media along with digital studies at the University of Michigan in Ann Arbor, Michigan. Post graduation, she hopes to work in content and communication strategy for a travel company abroad, a la Emily in Paris. In her free time, she enjoys hanging with her best friends (which happen to be 4 cats), going on walks, and dissecting her Spotify Daylist.
Izzy is a creative communicator and Gen Z expert based in Manchester. An innovative storyteller, Izzy is currently Senior Content Executive at Pion, where she uses her Gen Z and marketing expertise to write and edit (both copy and videos) for multi-channel platforms. Izzy has spoken at Pion’s YMS LDN event and regularly hosts/appears on webinars, interviewing leaders in the marketing world. Izzy’s work mainly focuses on Gen Z trends, pop culture, influencer marketing, campaign optimization, and accessible marketing. Passionate about DE&I, Izzy works to ensure that all content and ways of working adhere to diversity and inclusivity guidelines.