Back to school playbook: Strategies to secure student spend
Brands: are you ready to head back to school? It may feel a bit soon, but trust us: you can never be too early when it comes this huge opportunity.
Back to school playbook: Strategies to secure student spend
WATCH ON DEMAND
In this exclusive Pion webinar, we’ll be honing in on your back to school strategy. Join us as we dive into the creator economy, explore student shopping habits, debate the value of experiential marketing, and share key campaign dates.
This is your one-stop-shops for understanding the season, setting (and meeting!) your goals, and securing student spend.
Plus, you’ll have the opportunity to put your burning questions to our panel of industry experts.
Lead Speaker
Why attend?
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Why attend?
- Lessons and wisdom from industry experts. Our panel will discuss their successes, experiences, and learnings as we look towards the 2025 freshers season.
- Insights to power your strategies. All good campaigns start with data, and we’re here to give you the goods.
- Case studies to help you learn from the best. Suss out the competition and pull inspiration from our data-packed case studies.
All the next gen trends for a next gen audience.
For the brands, marketers and creators, this session is for everyone. You can't afford to miss it!
Speakers
Tierney is a social and digital marketing specialist in the FinTech, publishing and e-commerce industries. Over the last decade, she has developed multi-channel strategies for influential names, including Monzo, VICE, The Daily Telegraph, Refinery29 and The Independent.
Amy is Marketing and Commercial Director at Girls in Marketing and co-host of of The Girls in Marketing Podcast. With over 8 years of marketing experience, her expertise is in organic marketing with a focus on marketing strategy, brand building and campaigns.
Karissa is a junior advertising major at the University of Texas at Austin. She loves reading, watching reality TV, and doom-scrolling on TikTok (thank God it's back). She's ready to share her hot takes on the Gen Z trends to watch and the brands she loves right now.
Izzy is Pion's resident Gen Z expert. She's a creative and intuitive communicator specialising in copywriting and editing. In her role as Senior Content Editor, Izzy is passionate about storytelling and all things Gen Z. She's an occasional runner, and full time pastry-eater.
Session highlights
Data, trends, and tactics. Your marketing strategies for back to school success.
WATCH ON DEMAND