Consumer shopping habits have changed in recent years. The last-click attribution model is no longer the most important measure of performance marketing.
Now, affiliate marketers should be concerned with the complete, end-to-end journey - before and after purchase…
And to do this, having a detailed understanding of what’s important to Gen Z and why is vital.
This unmissable guide for performance marketers explores key topics including:
- I don’t Google, I TikTok
- The return of long-form content
- The rise of the nano-influencer
- Welcome to ‘edu-tainment’
- Deals and discounts drive loyalty