‍

Loyalty, eh?

‍

The golden currency. 

‍

In this day and age, almost every brand is on the hunt to secure loyalty. Alas, the market is saturated, there’s noise everywhere and competition is high. One demographic in particular has been the apple in the eye of the beholder. Gen Z. ‍

Gen Z spends more per capita than any other generation. They’ve got an estimated purchasing power of $360 billion. And, by 2025, this generation will contribute more wealthy people to every single region in the world. They’re the largest generation to have ever existed –  they account for approximately 17.1% of the total global spend of $57.6 trillion USD. By 2030, that number will grow to 18.7%.

‍

So, it’s clear. The opportunities are vast, and they’re fruitful. But when it comes to actually securing this spend? That’s where the challenge lies.

‍

Winning loyalty in a saturated market

‍

These days, customer decisions aren’t just based on price. With so many options available, other factors are at play: does the brand align with the customer’s values? Is it a reputable company? Does the brand treat its customers and employees well? What is the quality of the product like?

‍

In this report, we’ll delve deep into all these factors. Sharing exclusive data, from 3,000 Gen Zers across the UK and the US, we'll ensure you'll not only secure Gen Z loyalty, but win their wallets for life.

‍

‍