For marketers, the importance of generational differences cannot be understated.

However, we think you probably already know this. In fact, you’ll probably also be aware that generational cut-offs aren’t an exact science.

‍Sometimes, two generations will merge: and that’s where we come in.

Ready to find out exactly who this generation is? Curious about their values, their spending power and their expectations? Well, if you’re not, you should be; because this cohort is one that marketers simply cannot afford to ignore.

Using data from 2,000 Gen Zalphas in the UK and USA, we unpack five key aspects:

• ‍Access to Tech: Learn all about Gen Zalpha’s digital fluency.
• ‍Purchasing Power: How influential is Gen Zalpha in the purchasing decision process?
• ‍Social Media: How are Gen Zalpha navigating the social media space? What are the best platforms to reach them?Core Values: Discover the driving forces shaping their choices and the values they hold close to their hearts.
• ‍Generation Gamer: Learn how Zalphas are delving into the immersive world of gaming and how brands are tapping into this.

This report is your gateway to understanding and tapping into the heartbeat of Gen Zalpha, empowering your strategies for the future.