

Trendsetters, go-getters, disruptors: the world of Gen Z is changing quicker than you can say ‘pulse’. Thankfully, we’re here to help, predicting what’s next for today’s young consumers with the spring edition of Pion Predicts.
Curated by our Gen Z experts and supported by in-house global research, this is the only resource you’ll need to stay ahead of the curve.
In this spring edition of Pion Predicts, we cover:
Beauty: Celeb make up looks
Social media: Escapism content
Lifestyle: Digital planners
Fashion: Buttons are back, baby
Tech: The future of the global group chat
Food & drink: The power of F&D partnerships