It would be misleading to categorize AI as a standalone trend: because it’s not. 

‍

By the standard definition, trends are cyclical; they’re developments. And nothing has affirmed itself in a more concrete way than AI has in the past year. Like it or not, it isn’t going anywhere anytime soon. 

‍

It’s not a new concept: AI has been a part of our lives since we trusted Netflix to recommend new movies. Since we used Face ID to log into our banking accounts. Since we fact-checked our essays with grammar tools and cut precious time searching for answers by taking them to Siri. 

‍

The key difference in 2024, is that generative AI has entered the mainstream. You’re seeing it everywhere. You might be fed up with all the new developments, or struggling to keep up with them. You also might be scared: what does this new era mean for things like the attitudes towards our future? For human connections? For critical thinking?

‍

In this report, we share key data on the state of AI in 2024. We unpack Gen Z’s attitudes towards AI and its impact on their future. We look at how generative AI is impacting human interactions. We give you some key insights on what the future of advertising is in a world dominated by AI, and reveal thoughts from industry leaders from Snap, HypeBae, Brighterbox and Sylvi.

‍

Ready to get stuck in? We thought so...

Download the report now.

‍