This report looks at important discourses that have been happening recently, and isn’t afraid to ask the big questions.

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Which brands embody diversity and inclusivity, and which support their LGBTQ+ employees and consumers? What does Gen Z expect to see in places of work and education? And, perhaps most importantly, how can your brand avoid performative diversity and make real, systemic change?

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Throughout the report, you’ll find insights from our exclusive Pion survey, which surveyed over 1,000 young people ages 16-24-years-old, as well as hearing directly from our Gen Z contributors. A particular thanks go to The Prince’s Trust, whom we have partnered with for this report and worked with closely.

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In this report, you'll learn:

• Which brands do Gen Z love for their diversity?
• What does Gen Z expect in places of work and education?
• How brands can avoid performative diversity and inclusion
• Key takeaways