In a world where Gen Z fashion trends develop on a weekly basis, capturing the attention and loyalty of students is paramount.

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In 2023, fashion transactions in the US rose by 12% compared to the previous year, with over 58,000 students making a purchase on Student Beans, Pion’s student discount marketplace. This is only set to grow: the industry is on the up, and this presents a golden opportunity to embed your brand in the day-to-day lives of Gen Z.

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But where to start? 

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In this infographic, we look at 

• How Pion can help fashion brands drive footfall and foster lasting connections 
• Key Gen Z insights to help you understand this generation’s spending habits 
• How you can increase repeat customers and drive brand loyalty 
• The Gen Z fashion brands leading the way and capturing spend 

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Transform trends into triumphs and ensure your brand remains at the forefront of Gen Z’s fashion journey.