Avoiding the cold shoulder periods: How the leisure industry can secure year-round student sales

Whether visiting the cinema to catch the latest movie or hitting the pub in between lectures, the leisure industry sector plays a huge part in Gen Z’s lives. 

23% of Gen Z spend on the leisure industry a few times a month, alongside 20% who spend once a month, but no brand can consistently land with shoppers all year round. At some point, spending will drop. And this may be worrying for some - but don’t worry. You can still hit your targets all year round. You can still secure year-round student sales. 

Understanding Gen Z shopping habits

How much have students spent on entertainment in the past year? 

1. In the UK, average basket spend was £84.64.
2. In the US, average basket spend was $109.11. 

How can the leisure industry secure year-round student sales?

From addressing the key challenges in the travel and leisure industry to diving into the importance of a student discount for a cinema visit, this infographic is leisure brands’ go-to for boosting sales with Gen Z shoppers.  

We address your pain points, share when spending in the leisure industry dips, explore Gen Z’s approach to loyalty, and look at how your brand can avoid the dreaded shoulder periods.

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