Avoiding the cold shoulder periods: How the travel industry can secure year-round student sales

Whether it’s scrolling TikTok for vacation inspo or searching for the best holiday deals to beat the January blues, the travel sector plays a huge part in Gen Z’s lives. 

44% of Gen Z spend on travel and vacations twice a year or less, alongside 16% who spend every couple of months, but no brand can consistently land with shoppers all year round. At some point, spending will drop, and this may be worrying for some. But don’t panic: you can still hit your targets all year round. 

Understanding Gen Z shopping habits

How much have students spent on travel in the past year? 

1. In the UK, average basket spend was £174.23.
2. In the US, average basket spend was $132.68.

How can the travel industry secure year-round student sales?

This is an industry facing a unique challenge: travel seasonality. So when the suncream goes away and the purse strings tighten, how can your brand ensure that spending continues? 

From addressing the key challenges in the travel and leisure industry to understanding the peak seasons for travel, this infographic is travel brands’ go-to for boosting sales with Gen Z shoppers.  

We address your pain points, share travel and leisure marketing tips, explore Gen Z’s approach to loyalty, and look at how your brand can combat the dreaded shoulder periods.

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