Avoiding the shoulder periods: How home & utilities brands can secure year-round student sales

Whether it’s searching the internet for ‘Target student discount’ or scouring social media for the latest dorm room accessory, the home & utilities sector plays a huge part in Gen Z’s lives. 

25% of Gen Z spend on home & utilities a few times a month, alongside 19% who spend every couple of months, but no brand can consistently land with shoppers all year round. At some point, spending will drop, and this may be worrying for some… but hold your horses. You can still hit your targets all year round and secure student spending. 

Understanding Gen Z shopping habits

How much have students spent on travel in the past year? 

1. In the UK, average basket spend was £85.56.
2. In the US, average basket spend was $103.75.

How can the home & utilities industry secure year-round student sales?

From addressing the key challenges faced by the home & utilities industry to understanding what your Gen Z consumers really want, this is your go-to infographic for boosting sales with Gen Z shoppers. 

We address your pain points, explore the world of shopping and student discounts, dive into Gen Z brand loyalty, and look at how your brand can combat the dreaded shoulder periods.

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