In the busy landscape of the home and utilities industry, capturing the attention and loyalty of Gen Z students is paramount. 

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Whether it’s finding bedding for their new accommodation or searching for accessories to make their rooms extra cozy, students are in need of bargains. 

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This presents a golden opportunity to embed your brand in the daily lives of Gen Z. 

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But where to start? 

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In this infographic, we look at 

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• How Pion can help home and utilities brands drive footfall and foster lasting connections 
• Key Gen Z insights to help you understand this generation’s spending habits 
• How you can increase repeat customers and drive brand loyalty 
• The Gen Z best homewear brands leading the way and capturing spend 

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Transform trends into triumphs and ensure your brand remains at the forefront of Gen Z’s home and utilities journey.