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Small businesses.
The lifeblood of the main street and the first to go viral on TikTok. The drivers of the local economies with loyal communities of dedicated shoppers.
But SMEs aren’t without their challenges. Competition is high and money is tight. Regardless of sector, small business marketers must work hard to provide their worth in a world of huge budgets and international corporations.
Take a peak at what we cover...
Why is loyalty important for SMEs?
Loyalty is a key business driver that boosts sales and keeps customers coming back again, and again, and again...
80% WOULD TRY A NEW BRAND IF IT OFFERED A STUDENT DISCOUNT
59% SAY QUALITY IS MOST LIKELY TO INCREASE BRAND LOYALTY
Addressing SME pain points
To drive loyalty, small and medium businesses need to work harder to gain that elusive 'word of mouth' promotion from Gen Z.
Optimize your marketing and get social
For Gen Z, social media is the place to discover, engage with, and shop with new brands. Your socials have a huge role to play when it comes to driving repeat business.
51% HAVE SHOPPED WITH A BRAND BECAUSE OF ITS SOCIAL PRESENCE
48% SAID STELLAR SERVICE ENCOURAGES THEM TO MAKE REPEAT PURCHASES
Focus on the overall customer experience
This is where SMEs have an advantage over the big dogs. You can develop genuine and personal relationships with your loyal customers.
"When it comes to interacting with brands, Gen Z expects authenticity. They want to hear from relatable sources who understand their daily lives and live their values. And that’s where content creators come in."
Welcome to your go-to guidebook.
Discover everything you need to know as a small business wanting to win over Gen Z brand loyalty. We'll address your pain points, dive into the world of creator marketing, look at how your SME can acquire new customers, and provide actionable takeaways for building successful marketing strategies for small businesses.