The rising cost-of-living is yet another challenging global event that Gen Z are living through, impacting not only their health and wellbeing, but their spending habits too.

The responsibility falls on us, as brands, educational systems, and youth marketers, to do everything possible to understand the issues young people are facing and how we can support them.

In this snapshot, we’ll sharing how the rising cost-of-living is affecting students’ quality of life, asking what they’re cutting back on and looking at upcoming trends your brand needs to be aware of. Plus, case studies celebrating those brands that are getting it right!