TUI

What’s WINSDAY?

WINSDAY is Student Beans’ exclusive weekly giveaway competition. Going live every Wednesday for 24 hours only, one lucky brand gets to feature their giveaway on our app and website, with millions of students flocking to enter for a chance to win. 

It’s a perfect hook for building a loyal community of users – giving students a weekly dose of hype, excitement, and serious engagement with your brand.

The challenge

TUI, the global travel giant, wanted to connect with the next generation of adventurers: Gen Z. 

With their sights set on students, TUI needed a way to cut through the noise and capture attention during one of the busiest times of the year: the April Loan Drop.

The solution

Helloooo WINSDAY! 

TUI teamed up with Student Beans to run a travel-inspired giveaway during April Loan Drop, making the most of the buzz and excitement of this high-traffic period.

The competition gave students a reason to dream about their next getaway, while driving traffic to TUI’s offer and Premium Brand Hub. 

Wanderlust-worthy results

The campaign delivered jaw-dropping results.

• Tui saw the highest number of views ever recorded in a day on their Premium Brand Hub.
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• 2348% increase in clicks to TUI’s offer, the highest in a single day ever recorded.
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• A whopping 5,302 entries in just 24 hours.

Why it worked

Unmissable timing

‍By aligning with April Loan Drop, TUI capitalized on a period when students are ready to splash the cash.

Engagement through the power of FOMO

‍The 24-hour window for the competition created urgency, keeping students glued to the app and driving traffic.

Community building

‍WINSDAY combined into Gen Z’s love for experiences, travel and great deals all into one – building brand affinity in the process.

Ready to tap into the $360 billion dollar opportunity? 

Want authentic campaigns, with very real results? Reach out today and let’s make it happen.

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