Levi's

OMD Media and Levi’s aimed to enhance their back to school campaign strategy by optimizing messaging and offerings to achieve a stronger performance.

Solution

Pion worked with OMD and Levi’s to investigate their audience using a quantitative survey of Gen Zers in the UK, Germany, and the Netherlands about their back to school shopping habits. Leveraging Pion’s student panel, we analyzed how the cost-of-living crisis affected students’ behavior, preferences, and brand loyalty.

Outcomes

Pion’s research informed strategic decisions that led to notable year-on-year growth for Levi’s, and enhanced their back to school campaign through improved messaging, expanded media purchases, and the creation of new experiential opportunities. +218% total revenue

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