Ultra Australia
Ultra Australia, one of the world’s premier electronic music festivals teamed up Pion in their second year to grow their Gen Z student audience.
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Background
Ultra Australia are one of the world’s premier electronic music festivals. They teamed up with Student Beans, Pion’s student verification technology, in their second year in Australia to grow their Gen Z student audience.
Solution
By offering a exclusive discount for students to attend their festivals in Sydney and Melbourne – they did just that and seen some incredible results.
Results
1,500+ Number of Purchases
$220,000 Total Sales Value
$148 AOV
10% Total Attendees were Student Beans Ticket Holders
1,000+ brands trust Pion
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