Brand Partner Customer Story: Ryderwear

Background

Sport clothing retailer Ryderwear partnered with Pion on its student verification technology, Student Beans, to increase awareness and conversions with the Gen Z market in Australia. Coming to the end of their financial year, they worked for our dedicated account management team to come up with a campaign that was sure to deliver.

Solution

A limited time exclusive student discount that could be applied over the top of a site-wide 40% off sale meant that the brand were able to laser target students by showing them they are a valuable customer segment.

Results

Students responded well:

343% increase in sales in the campaign period.

375% increase in tractions

420% increase in discount codes issued