Ryderwear
Sports clothing retailer Ryderwear had a goal to increase their awareness and conversions with Gen Z students so enlisted Pion's help.
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Background
Sport clothing retailer Ryderwear partnered with Pion on its student verification technology, Student Beans, to increase awareness and conversions with the Gen Z market in Australia. Coming to the end of their financial year, they worked for our dedicated account management team to come up with a campaign that was sure to deliver.
Solution
A limited time exclusive student discount that could be applied over the top of a site-wide 40% off sale meant that the brand were able to laser target students by showing them they are a valuable customer segment.
Results
Students responded well:
343% increase in sales in the campaign period.
375% increase in tractions
420% increase in discount codes issued
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