Huawei

Background

In an increasingly competitive landscape, tech brands must do everything they can to win the loyalty of digitally native Gen Zs. And convincing students to spend big on a high-value mobile product is no easy feat.

The Huawei student program launched in early 2020 powered by Student Beans, Pion’s verification technology.

Solution

Starting with a student rate on products range from smartphones, laptops and wearables, the program has steadily grown to be the go-to tech brand for students worldwide. By investing into two of the biggest student shopping festivals - Freshers & Black Friday campaign, Huawei has seen an incredible month-on-month growth in both student subscriptions and sales.

Results

419% MoM uplift in codes

126% MoM uplift in sales

$550 AOV