Getaway House

Background

Getaway House is a new way to experience the great outdoors. With almost 30 destinations across the U.S., their scenic locations and modern, tiny cabins offer guests an easy way to disconnect from the everyday and reconnect to nature and the things that matter most.

Spring Break is a time of high student spending, but with that comes lots of competition for brands. Getaway House wanted to take advantage of this period, grab students’ attention and capture their spending.

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Solution

As we know, students love to get some extra bang for their buck, particularly around peak seasons when spending is high.
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We worked with Getaway House to run a media campaign with a boosted discount during Spring Break to really maximise engagement and increase conversions.
To support the campaign, we ran the following media: carousels, standard tile, featured placements, and newsletter spotlight.

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Results

Thanks to their work with Student Beans, Pion's verification technology, Getaway House’s campaign saw a month-on-month 292% increase in codes issued, 130% increase in conversion rate and 291% increase in revenue. This was their top performing month of the year!

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