Brand Partner Customer Story: Fiverr

Background

Fiverr connects individuals to freelancers for a broad range of tasks -anything from ‘help with my JavaScript code’ to ‘design my business card’ -which makes it the perfect tool for busy students! However, only 48% of students had heard of Fiverr.

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Solution

They wanted to enhance their awareness among Gen Z and so invested in a Student Beans Creators campaign with Pion’s student verification tech to showcase the variety of services available.

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Using five student creators for five TikTok videos, they achieved 2.1 million impressions and 17.2 K clicks. The targeted content caught the attention of Gen Z and resulted in +199% increase in sign-ups MoM for Fiverr!

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Results

After the success of this campaign, Fiverr is now investing in Student Beans Creators in their next media plan.

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"Using Student Beans Creators was the perfect way to inform students about all Fiverr’s capabilities. The process was seamless from ideation to execution and we’re excited to work with them again on expanding our brand awareness among this audience!"‍

Bukki Adedapo, UK Country Manager