Black Friday & Cyber Monday

Black Friday and Cyber Monday are the perfect opportunities to generate sales, increase revenue, and create a sense of urgency. And for Gen Z, it can be discount heaven.

BFCM

Why is the Black Friday Cyber Monday period so crucial?

89% of students in the UK and 90% in the US want to see special offers and Black Friday promotions during this period. So if you're not offering a sweetener for the Gen Zs, you can bet they'll be hopping over to your closest competitor with the best deal.

Look to the future, with the help of the past

Look to the future, with the help of the past

Wondering what's in store for your BFCM 2024? Uncover exclusive student spending stats and their fave sectors from last year.

Check it out
Why Pion?

BFCM on Pion's secure and trusted platform for your student discounts, Student Beans is the place to be. We saw an 80% uplift in transactions over Cyber last year.

BFCM Statistics

25% of Gen Z think BFCM should last for the weekend but 42% of Gen Z think cyber discounts should last at LEAST 1 week

77%

of students are MORE LIKELY TO BUY DURING CYBER WEEK IF THERE’S A STUDENT DISCOUNT AVAILABLE

90%

of US Gen Zs will use cyber to purchase gifts for the upcoming holiday period

Resources to help you

Insights and advice so that your brand can be there for students as they make purchasing decisions, and form brand loyalties that will shape their identities for years to come.

Sort content
Four Gen Z women holding drinks as they laugh and smile.

Ultimate Black Friday marketing guide: How to capture Gen Z spend

Your one-stop shop for everything you need to know about Black Friday and Cyber Monday (BFCM), including exclusive insights and case studies.
Izzy Hall
August 15, 2024
black friday spending gen z

What can brands learn from the best Black Friday campaigns of 2023?

Brands will already be looking to get ahead for a successful Black Friday and Cyber Monday spending period. Here's what you need to know.
Alexandra Haider
July 18, 2024

Black Friday and Cyber Monday: What does Gen Z want from brands?

Black Friday has become a shopping bonanza for those looking for the best value. How can your brand capture the spending of those with money to burn?
Alexandra Haider
August 19, 2024

True or False? Unmasking Gen Z's Attitudes To Black Friday & Cyber Monday

Victoria Owen
August 19, 2024

Marketing Black Friday in the Cost of Living Crisis | 5 Ways To Make Your Brand Stand Out

Izzy Hall
August 19, 2024

How to drive repeat purchases from your Black Friday success

The biggest spending period in the calendar is almost upon us – but how can your brand elongate this success with Gen Z beyond BFCM?
Alexandra Haider
August 19, 2024
No items found.
No items found.
No items found.

Gen Z are pretty bored of Black Friday...

But they still want to spend! Find out how partnering with Pion can help you take BFCM out of this world to make it fun and exciting again for Gen Z.

Download the media pack
Look to the future, with the help of the past

Time to get ahead and lean on us support your Cyber success

Get in touch
A 3D circle illustration