Christmas marketing for Gen Z | 25 facts you need to know

As you plan out this year’s Christmas campaigns, we thought we’d give you a (very early!) festive gift to help you out : 25 Gen Z stats. 

Here is a selection of Voxburner+ insights, providing you with everything you need to know about Gen Z ahead of this year’s festive season. 

Social media 

1. 32% of Gen Z currently have the BeReal app on their phones, whilst 27% have never heard of it. (Voxburner UK 2022 survey)

2. Four brands that Gen Z think are doing well on TikTok are Duolingo, Nike, Shein and Fenty Beauty (Voxburner US 2022 survey)

3. 77% of Gen Z use TikTok (Voxburner UK 2022 survey)

4. 57% of Gen Z have encouraged their friends/family to stop buying from a brand if they’ve done something they disagree with (Voxburner US 2022 survey)

— Trend Alert | BeReal

Activists

5. In the past five years, 36% of Gen Z have avoided fast fashion in order to be sustainable (Gen Z or Generation Green? report)

6. 89% of Gen Z are interested in the planet and 41% are worried about climate change. Support them by giving young activists a platform, being an internal activist and donating money on behalf of your business. (Gen Z or Generation Green? report)

7. 28% of young people would like to attend a climate change protest at some point in the future (Gen Z or Generation Green? report)

Influencers

8. 77% of 16-24s prefer to follow people on social media who share their values (US Youth Trends Report 2022)

9. 39% of Gen Z think brands should work with planet-friendly influencers (Gen Z or Generation Green? report)

10. Four of Gen Z’s most inspiring content creators right now are Emma Chamberlain, Addison Rae, Bretman Rock and Lizzo. (Voxburner US 2022 survey)

Education 

11. 60 % of students attend university in order to pursue a certain career (Marketing for Higher Education report)

12. 48% of Gen Z would prefer a hybrid approach to work when it comes to employment (Future of Work report)

13. 78% of young people want to hear from current students in university marketing (Marketing for Higher Education report)

14. 31% of young people think that official university TikTok accounts are fun (Marketing for Higher Education report)

Spending

15. 41% of students have attended a student shopping event at a shopping centre. 29% haven’t but would like to (Freshers’ Spending infographic)

16. 70% of Gen Z favour shopping online compared to in-person (Voxburner US 2022 survey)

17. 36% of Gen Z buy new clothes at least once a month (Gen Z or Generation Green? report)

18. On average, 29% of Gen Z’s spending goes on non-essential goods (Voxburner US 2022 survey)

19. 95% of students want brands to offer exclusive student discounts (Freshers’ Spending infographic)

Representation

20. 61% of Gen Zers have experienced gender-based stereotyping frequently (Diversity & Inclusivity | Focusing on Gender + Identity report)

21. 34% of young people say that race issues are most important to them, 18% say gender, 17% disability and 9% sexaulity (Diversity & Inclusivity | Focusing on Gender + Identity report)

22. 24% of young people look at a school’s gender diversity strategy before applying (Diversity & Inclusivity | Focusing on Gender + Identity report)

The metaverse

23. Of those who don’t own any already, 76% of Gen Z are interested in investing in NFTs (UK Youth Trends Report 2022)

24. 24% of 16-24s own cryptocurrency, whilst 8% own an NFT (US Youth Trends Report 2022)

25. 34% of Gen Z are very confident in their understanding of the term ‘bitcoin’ (UK Youth Trends Report 2022)

Like want you’ve read? Get access to stats and insights like this all year round as a Voxburner+ subscriber. With reports, webinars, events, research and much more, empower your teams to engage with Gen Z and join our youth marketing community.